The date of 4 October 2024 should be marked in the diary, which could represent an important watershed in the over thirty years of activity of the two major Serie A volleyball leagues.
In fact, a meeting between the Boards of Directors of the men’s and women’s leagues was held today in Bologna. A very constructive discussion was started regarding the possibility of managing some activities in the commercial, marketing and media areas in a coordinated manner, with the aim of generating more value and increasing the current revenues of the two systems, also through the creation of new formats commercial and innovative events.
In particular, we discussed:
coordination on the organization and management of events (national and foreign) and valorisation of the related commercial rights. A pre-season tournament format with the participation of men’s and women’s teams has also been hypothesized;
joint management and implementation of calendars;
creation of a common media area for the production of exclusive content on one’s social profiles, for TV and OTT;
a media investment platform;
alignment of political initiatives between the two Leagues in relations with sports and state institutions.
The meeting was conducted by the two Presidents of the Leagues, Massimo Righi and Mauro Fabris, who said they were particularly happy with this first comparison aimed at the development of possible commercial synergies aimed at increasing the competitive value of the two Leagues in consideration of the great growth of other championships around the world and increase the importance of the role of the Leagues in the context of sports business.
