Based on the results of the 2023 “Sponsor Value” survey conducted by StageUp and Ipsos, the President of the Serie A Volleyball League, Massimo Righi, ranks second in the approval ranking among sports managers in Italy. Placement that underlines the continuous recognition of his work within the volleyball sector.
The entire podium of the approval ranking is dominated by figures belonging to sports disciplines other than football: Umberto Gandini, President of the Basketball League, is in first place with an approval rating of 67.3%, Massimo Righi, President of the Serie A Righi Volleyball League in second place with 61.9%, and Angelo Binaghi, President of the Italian Tennis and Padel Federation, in third with 61.8%.
In the category of notoriety, however, football managers maintain a monopoly: Aurelio De Laurentiis, president of SSC Napoli, is the best known manager with a percentage of 61.6%. Followed by Adriano Galliani, CEO of A.C. Monza, with 57.5% and Claudio Lotito, president of SS Lazio, with 46.8%.
“The 2023 data from the in-depth Sponsor Value research on Italian sports managers – declares Giovanni Palazzi, President of StageUp – once again reaffirms football as an unrivaled stage for the notoriety of managers but, at the same time, the difficulty in affirming, in the minds of those interested, new protagonists. The data on satisfaction, on the contrary, highlights great dynamism, highlighting non-football managers who, despite enjoying less notoriety among the general public, are evaluated by fans as competent and capable of effective work as well as quality. The presence on the podium in the order of the President of LBA Umberto Gandini, of the Lega Volley counterpart Massimo Righi and, finally, of the number one of Federtennis Angelo Binaghi, attest to the attention of the fans to the managerial and competitive results obtained by the reference organizations and, at the same time, to the personalities who managed the growth”.
“These recognitions and expressions of esteem obtained in the Sponsor Value survey certainly make me proud – commented the President of the Serie A Volleyball League Massimo Righi – However, I don’t want to take too much credit myself, because this result is the result of team work and of the commitment of all of us in Lega Palla Palla Serie A: all this is made possible by the Presidents, managers, the Board of Directors, the clubs and our Lega staff. Their support and dedication are vital in promoting the development of our sport. I am proud of this collective achievement and of the work we continue to do together for volleyball.”
STAGEUP deals with communication and marketing consultancy also through outsourcing and temporary management services. Over the last 20 years it has established itself as one of the reference companies with Italian capital in research and advisory services in the sports, culture and entertainment markets. In January 2020, together with Par-Tec Spa, one of the main Italian system integrators, it launched CHAINON (www.chainon.it) the free, easy, fast and safe digital sponsorship marketplace based on proprietary algorithms, blockchain and artificial intelligence.
IPSOS is one of the world’s leading companies in opinion and market research services. The Group, listed on the Paris Stock Exchange, was founded in France in 1975 and is currently present in 89 countries, with over 16,000 employees generating a turnover of 1.8 billion euros. Ipsos Italia employs around 300 professionals who manage, every year, more than 2,000 research projects on behalf of over 400 clients.
SPONSOR VALUE is a periodic multi-client research carried out by StageUp and Ipsos which has the Italian population aged between 14 and 64 as its reference universe. Considered the auditel of Italian sporting and entertainment events, it began in the 2000/01 competitive season. Since 2001, it has monitored the following, the media attitude, the image, the return of sponsors and the support bases of the main Italian and international sporting events such as, for example, the Serie A of football, basketball and volleyball through F1 and MotoGP as well as the National A Football, Rugby, Basketball, Men’s and Women’s Volleyball teams.
