In step with the times, Cuneo Volley enters the world of NFC technology thanks to the collaboration with EXPlus.
This afternoon at the headquarters of the Garessino Acqua S.Bernardo factory, the Biancoblù Club launched the new project, the Cuneo Volleyball NFC shirt. The opposite of A2 MA Acqua S.Bernardo Cuneo, Giulio Pinali, will be the first Cuneo player to have an interactive shirt; in fact, throughout the season, multimedia content linked to the behind the scenes of a championship will be collected, with backstage moments, but also preparation and unpublished highlights.
All this content will be uploaded to an exclusive landing page managed by the EXPlus team and visible only to those who win Giulio Pinali’s shirt with the NFC tag at auction at the end of the season.
A project that will have double value, as if on the one hand only those who win the shirt will enjoy the exclusive contents, many will benefit from the proceeds of the auction. Well yes, because Cuneo Volley will donate the sum to ABIO Cuneo, the association that takes care of assistance to patients and families in the Cuneo pediatric department.
« We are really excited to be among the first clubs to explore the potential of NFC technology in the world of volleyball. This project represents a great opportunity for experimentation and innovation for us, offering new ways of interaction between fans and the Club. I firmly believe that the use of cutting-edge technologies can enrich the experience of our supporters and open new horizons for sports marketing activities. Initiatives like these are fundamental to keep Cuneo Volley up to date and continue to grow together with our fans.» – Gabriele Costamagna President of Cuneo Volley.
« A simple chip inserted into a gaming shirt automatically equips it with a digital twin. This digital twin, protected by the blockchain together with the contents that will be added from time to time, will make the experience of owning the shirt something never seen before. By simply placing the mobile phone close to the shirt, the owner of the shirt, in addition to being certain of its authenticity, will be able to know all the technical data of the shirt. Above all, however, he will be able to access exclusive multimedia content that will lead him to relive the highlights of the Cuneo Volley season and, in particular, Giulio Pinali” – Gabriele Vedani Founder and President of EXPlus.
« We are proud and proud to participate in this new innovative project with Cuneo Volley and Gabriele Costamagn, president who always proposes interesting ideas.
