The partnership with the Puglia Region and Puglia Promotion has been active since 1 October, which together with the regional tourism agency Pugliapromozione will constitute a vehicle in collaboration with Gioiella Prisma to raise awareness and enhance the Puglia area.
The hashtag #weareinpuglia, through which tourists who want to discover Puglia can orient themselves by consulting the Facebook, Instagram, Youtube and Twitter profiles of Puglia365, WeAreinPuglia, Pugliaevents, will be present as a logo on the shirts of the rossoblù players, as a luminous LED on the sidelines during the matches, in the Backdrop of the interviews, and as an information corner inside the Palamazzola during the home matches “WeAreInPuglia” where the main attractions of the historical, artistic and landscape heritage of the Puglia Region will be illustrated”.
#weareinpuglia is followed all over the world and represents a real-time updated guide for your holiday and also a video guide that helps plan the trip itself.
In fact, in the next few days four promotional videos with testimonial players will be broadcast on Gioiella Prisma’s social channels.
The activities of the Puglia brand communication services will be held from the first week of October 2023 to 12/31/2023 in conjunction with the start of the Volleyball Super League championship.
“This collaboration – declares Tonio Bongiovanni President of Gioiella Prisma – re-interacts in a broader action to enhance the Puglia brand that the regional tourism agency is carrying out by focusing on major sporting events, and we are happy to be an important part of it in this project together with the many excellent sporting realities of the Apulian territory”
