July 4, 2022 becomes one of the most significant dates in the history of Trentino Volley: today, after 22 years, the Via Trener Club launches its new logo. A strongly desired restyling, which wants to offer a further impulse to the life of the Company in the summer in which the female project is also embraced.
Dynamism, farsightedness and freshness of ideas: the need to show the world their recognized different peculiarities passes through a visual image compared to the past, which opens up to an increasingly digital and young audience. The goal is to make the Trentino Volley brand more attractive and interesting, redefining its positioning. This is why the logo has been completely revolutionized, insisting on the naming summarized by the acronym “TV” as the initials of “Trentino Volley” on which Prima Pubblicità (for years alongside the Company in communication) had already begun its study for several months.
The evolution was strongly inspired by an essential starting point: the colors to be used, all in the name of tradition. Yellow and blue as a clear reference to the city of Trento; white to preserve the chrome plating that has always characterized the first Trentino Volley jersey. The element of novelty is therefore all in the ideogram: the letters “T” and “V” intertwine to form a single graphic sign, in which the second consonant is shown by contrast empty / full, without the need to be perfectly outlined.
The simplicity and essentiality of the chosen line become a perfect synthesis that makes the brand even more professional, scalable in any context and on any interface thanks to the high adaptability for any type of size or merchandising product.
Starting today, it will replace the previous version on all digital media (website, social network, newsletter), and will then be placed in the spotlight on all official gialloblù material. The debut on the field, on players and players, is instead scheduled for August, for the start of the pre-season of the men’s and women’s teams.
