It is now called the Serie A UnipolSai.
The Serie A has a new title sponsor.
The Serie A men’s league 2013-14 has a new Title Sponsor, UnipolSai Insurance.
The insurance company of the Unipol Group gives its name to the League, which becomes the Serie A UnipolSai, right at the most important and thrilling moment of the whole season: with the playoffs, the fight for the league title, the second promotion from the Serie A2 and the ticket into European competition to grab with the Playoffs for fifth place.
UnipolSai Insurance had made his debut among the sponsors just a few days ago in Bologna, at the Del Monte Italian Cup A1 Final Four. A first handshake was followed by an even more consolidated partnership.
“We are thrilled to have UnipolSai as partners – said the President of the Italian Volleyball League Serie A, Diego Mosna – It’s a prestigious partner that gives its brilliant name to our championship: an agreement which the League and its 23 clubs are particularly proud of. We quickly realized with UnipolSai that we shared common interests of promotion, in terms of sport for us, and brand for the company. We were already good neighbors, the innovative Unipol Tower stands a short distance from our headquarters in Bologna. But we went further”.
“We gladly seized the opportunity to become the title sponsor of this end of season in the men’s Serie A1 and A2 – said Alberto Federici, in charge of the Corporate Identity at Unipol Group – We know that volleyball is an excellent vehicle to advertise a new brand which is not extensively known by the general public yet although it represents the synthesis of brands that have made the history of insurance in Italy”.
